About The Wavement
Built from real swim schools. Designed to create consistency.
Why we exist
Most swim schools struggle with consistency. Different instructors, Different approaches, Different outcomes.
The Result?
Unclear progression, inconsistent lessons, and teams that rely on individual experience instead of a shared structure.
We built The Wavement to fix that
What The Wavement delivers
The Wavement is not a swim school.
It is a complete education system — built from one.
It brings together:
- Curriculum → clear learning pathways
- Studio → visual lesson support
- Academy → instructor training
- Connect → daily management and progress tracking
One system. Fully aligned.
Built in practice
The Wavement was developed in real swim school environments — not in theory.
After more than 20 years in the aquatic industry, we built and refined our approach inside an actual swim school.
Every lesson.
Every instructor.
Every swimmer.
Tested, improved and proven in daily practice.
Today, The Wavement helps swim schools create:
- consistent lesson quality
- clear progression for swimmers
- confident, well-trained instructors
Why this works
Most solutions focus on one part of the problem.
We don’t.
The Wavement connects everything:
- what is taught (curriculum)
- how it is taught (instructors)
- how it is supported (tools)
- how it is managed (operations)
Nothing is separate. Everything works together.
Why swim schools choose The Wavement
Built from real-world swim school experience
Designed for daily use — not theory
Focused on consistency, clarity and control
Supports teams, not just individuals
Meet The Team
A team combining expertise in:
Swim education
Instructor
development
Operations and management
Technology and
systems
All focused on one goal:
making high-quality swim education consistent and scalable.
Ronald Brugmans
Founder & Managing Director
20+ years in swim education and operations
Built and scaled a real swim school using The Wavement system
Recipient of the StarGuard Elite Wavemaker Award for innovation in aquatic safety
Focused on creating structure, consistency and long-term quality
Ellen Overes
Chief Operating Officer
12+ years in swim education across all levels
Responsible for consistent lesson quality across teams and locations
Aligns instructors, planning and coaching into one clear system
Ensures every swimmer receives the same high-quality experience
Eldert Francke
Chief Technology Officer
20+ years in IT and system architecture
Built scalable platforms and service systems for complex organisations
Ensures The Wavement platform is reliable, intuitive and ready for daily use
Endhi Houthuijsen
Process Advisor
20+ years in process design and organisational improvement
Developed the SPOT methodology based on best practices from 60+ organisations
Translates real-world operations into clear, scalable processes within The Wavement system
Trusted by leading organisations in aquatic education
“A highly structured and forward-thinking approach to swim education and safety.”
“A strong commitment to water safety, quality training and effective technique.”
“Instructors are trained to a recognised international standard with a clear, structured approach.”
